Most B2B SaaS founders aren’t stuck because outbound doesn’t work — they’re stuck because they’re reaching the wrong accounts.
Pre-Series A and Series A founders hire SDRs or agencies expecting pipeline. What they get is activity. Here’s why.
Without a scored account model, outbound becomes spray-and-pray. Your SDR wastes 70% of their time on companies that don’t fit — and the 30% that do never get the attention they deserve.
At £50K–£150K ACV, one missed quarter is three months of runway. Unpredictable pipeline isn’t a sales problem — it’s an existential one. You need a system, not a headcount.
Salary, NI, benefits, ramp time, management overhead. By month three you’re wondering if it was the wrong ICP, wrong messaging, or wrong person. With VeroTech, you don’t have to guess.
The smaller the ICP, the more precise the targeting needs to be. Generic agencies fail here — they don’t know your buyer. TAI scoring is built specifically for niche, high-ACV B2B markets.
Every account in your report is profiled across five intelligence dimensions — firmographics, technographics, intent signals, lookalike match, and strategic fit. You don’t get a list. You get a briefing.
Target Account Intelligence runs a five-dimension scoring model before a single message goes out. Your outreach hits accounts that are in-market, ICP-matched, and scored against your best closed-won customers — not just a job title filter.
We map your ideal customer across firmographics, tech stack, growth stage, and buying behaviour — not just industry and headcount.
Week 1Your best closed-won accounts become the scoring benchmark. TAI surfaces new accounts that mirror their structure and purchasing pattern.
ProprietaryHiring signals, funding events, technology changes — live intent data layers onto the ICP model to find accounts actively in-market right now.
Real-timeFive ranked accounts with TAI scores, contact-level data, and personalised outreach angles. Delivered to your inbox in 48 hours.
48-hour deliveryEvery account is enriched, analysed, and scored based on your ICP. The insight panel surfaces pain points, buying triggers, and the precise angle to open a conversation — before your SDR sends a single word.
Both campaigns were performance-based. No retainers. No upfront risk. We earn when you do. That alignment changes everything about how the work gets done.
“VeroTech took us from cold outbound to a full pipeline of enterprise-grade opportunities — all within a performance model we could trust.”
— Senior Leader, Series A AI Consultancy
“The quality of accounts TAI surfaced was unlike anything we’d seen. These weren’t guesses — they were accounts that actually wanted to talk.”
— VP Sales, Enterprise Fintech
Your five accounts are ranked, scored, and prioritised. TAI shows you who to contact first, why they’re in-market now, and what their pipeline value looks like — so your SDR works the right accounts in the right order.
No retainer. No ambiguity. A free Account Intel Report in 48 hours — then a clear path to predictable pipeline if it makes sense to go further.
Five high-fit target accounts, TAI-scored and ready for outbound. Delivered within 48 hours of your brief — zero commitment required.
ICP summary, two or three closed-won accounts, and your typical deal size. That’s all we need to start.
We run the scoring model, qualify the accounts, and pull contact-level data.
A 20-minute call to review the accounts, answer questions and agree on the activation plan. No pressure. No pitch deck. After this, you receive the full report by email.
Our expert team build out a current full TAI list each quarter and activate the accounts. You approve all messaging and content before anything goes out. Commercial terms are agreed upfront and aligned to pipeline generated. Only real opportunities count: POCs, SOWs, active proposals in your CRM.
Most outbound fails at the targeting layer — not the execution layer. If you’re reaching the wrong accounts, better copy and more volume just accelerates the failure. TAI fixes the targeting first. We don’t touch a sequence until the account list is scored.
A tight ICP is an advantage, not a blocker — if you know how to use it. The more specific the buyer profile, the more precisely TAI can match against it. Enterprise Fintech was targeting a very specific financial analytics persona. 92 meetings.
An SDR hire at £45–60K base takes 3–4 months to ramp, requires your time to manage, and has a 50%+ first-year failure rate. VeroTech goes live in 5–7 days, costs nothing until pipeline is generated, and brings a proven scoring system your in-house hire would take 12 months to build.
You pay a performance fee on qualified pipeline — defined and agreed upfront in a Pipeline Definition document. A “qualified opportunity” is a meeting that results in an active deal stage. No meetings booked, no fee owed. Everything is documented in a full MSA before we start.
No retainer. No sales call to unlock it. Send us a 10-minute brief and your five highest-fit target accounts — TAI-scored and contact-ready — land in your inbox within 48 hours.
ICP-matched, TAI-scored, contact-level data and personalised outreach angles. Delivered in 48 hours.
Pipeline-aligned model · Qualified opportunities only · UK B2B · Qualified pipeline only